- In viral communication, algorithms determine who sees what content (as opposed to you broadcasting posts out to a set group of followers).
- This allows algorithms to act as gatekeepers to information.
- This is not good; {1.5a2a4b2} algorithms increase the spread of misinformation.
- Connect this to JC convo – this is another example of old institutions collapsing and being replaced by an effective free-for-all.
- Feel like I can contrast this with the cozyweb is made up of gatekept communities.